Blackmagic Pocket Cinema Camera gets RAW
One of the most anticipated features of one of the most exciting new cameras has finally arrived! Balckmagic Design has finally released Blackmagic Camera Utility 1.5, a firmware update that adds the...
View ArticleCanon C100 Autofocus Upgrade
We here at ARCblog are very lucky that we get the opportunity to check out all of the newest gear. And by far one of our favorite cameras in recent memory is Canon’s C100. For events, EPK, BTS,...
View ArticleThe Zeiss OTUS 55 f/1.4 is IN!
We here at ARC are very excited to announce that the Zeiss Otus 55mm f/1.4 prime lens is finally in and ready to rent! If you have been following the progress of this lens, but could not justify the...
View Article4K for 3K: Blackmagic Does It Again!
Blackmagic Design announced that they will finally start shipping the 4K Production Camera that debuted six months ago. But in what seems to be a Blackmagic tradition the price has been dropped by a...
View ArticleProfoto B1 Demos by AdoramaTV
We here at ARC are very excited about the recent arrival of Profoto‘s amazing new B1 500 Air TTL wireless strobes! We think these new strobes are going to revolutionize workflow for anyone who works...
View ArticleTrain Yourself on the Alexa Simulator
As the list of this year’s list of Oscar nominees will attest, the Alexa really is becoming the go to camera for digital cinema. Since the Alexa is typically reserved for higher budget productions,...
View ArticleThe Sony RX10 as a Press Camera
D J Clark, a Beijing-based multimedia journalist, wrote a guest post on NewsShooter officially launching his Facebook based Connected Learning, an open platform initiative where anyone can follow...
View ArticleWorld’s First Zeiss Otus Short Film
When we here at ARC first encountered the Zeiss Otus 55mm f/1.4 lens the first reaction was shock at both the size and the price! All of these reservations fell away when we first got to shoot with it....
View ArticleMore Camera Simulators
As we mentioned in a previous post, Arri created a camera simulator for the Alexa to help renters and potential buyers as well as students and aspiring filmmakers to familiarize themselves with the...
View ArticleChase Jarvis’ Essential Photography and Video Gear
Using the right tool for the right job is paramount on every single job and project. You simply must have the appropriate gear for your specific shooting situation. We’d all love to shoot on the Alexa...
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